How It Works
Create, Promote, Deliver and Analyze
The power of Mobile Marketing in your hands.
The Mobile Marketing Center lets you unleash the power of mobile marketing with simple, easey-to-use tools. Now you can build their own campaigns and launch them in minutes. Sign-up today to get mobile.
Create
Launch a new campaign in seconds. Choose from a variety of mobile campaigns, choose a mobile keyword and choose the start/end times - and it's live. Need to make a quick change? Just edit the campaign, change the wording, keyword, start or end times and you're done. It's that simple.
Promote
Once you launch a new campaign, it's time to promote it - anywhere and everywhere. Include your mobile marketing campaigns in print advertising, radio, on television, events, promotional material, on product packaging, direct mail, catalogs, email, and more. You even get a web widget to add mobile sign-ups to your website.
Deliver
Every message is delivered by a short code. That means your message is always delivered because it is sent using carrier-grade messaging. Once you build an opt-in list, it's easy to send follow up messaging, notifications, alerts and more. Broadcast your message to your opt-in groups and send them out immediately or schedule them for a future date/time.
Analyze
Get real-time reports on all your campaigns. Want to see how many new opt-ins signed up last night, just go into reporting and see the results. See a running total by day & time for each campaign and compare you're A/B test campaigns to see which one pulled stronger than the other.
Benefits
Today, the most popular activity on the cell phone is texting. The average user sends & receives almost twice as many text messages as phone calls.
Mobile Marketing Benefits
Immediacy
Mobile marketing campaigns are easy to create and simple to execute with the Mobile Marketing Center. Deliver messages to recipients in seconds.
Reach
Delivery of SMS and Text Messages to a mobile phone is almost guaranteed via carrier grade messaging, which differs from email. Bottom line: text message marketing reaches its audience.
Mobility
Customers receive text messages on their mobile devices anytime and anywhere - while they are home, at work or on-the-go.
Affordability
The cost of mobile marketing is very comparable to that of email broadcasting. Rates vary by mesage volume and average pennies per message.
Responsive
Average SMS response rate is 14%, versus 3.5% for email, 1-2% for direct mail and 0.15-0.60% for print advertising. (according to Kavassalis)
Cross-Medium Marketing
The mobile channel is far-reaching and highly complementary to print advertising, outdoor, radio and TV advertising. It increases the effectiveness of other mediums.
Direct Marketing
Mobile marketing and text messaging is targeted to individuals and groups who have opted to receive them. Since customers opt-in, the messages are delivered.
Viral Marketing
Mobile campaigns can go viral with built-in tools for forwarding messages to family, friends and social networks.
Positive Reach
Since 89% of all text messages are read. 86% of those surveyed felt "positively toward the Brand" when they received them. (source: Rettie, Grandcolas & Deakins)
Sign UpTap into the power of mobile and unleash the benefits of mobile marketing for your business today.
Step by Step
Using the Mobile Marketing Center is easy. Login, choose a campaign type and launch your mobile marketing campaign - in less than a minute. It's so easy - try it yourself: click here to sign-up.
STEP 1: Choose your Keyword
Choose a keyword for your business that best describes your marketing idea. Log into the Web Admin. Select the campaign you choose to create, assign a keyword and schedule it.
STEP 2: Customers hit your Keyword and Subscribe
Simply have your clients send a message to your short code.
STEP 3: Send follow-up Messages to your subscribers
Send targeted messages containing your special offer to opt-in users.
Now promote repeat business and connect with customers through the mobile channel.
Get started today. Sign up and get mobile!
