Blog
Mobile Marketing, Mobile Messaging and Short Code Services
March 7th, 2011
Mobile Two-Way API 2.0 brings together SMS, MMS and Interactive Mobile Marketing.
PHILADELPHIA, March 7, 2011 – QWASI, a leading mobile marketing and communications company providing cross-market interactive solutions, announced its Mobile Messaging API 2.1 for enterprises, agencies and brand marketers. By using the QWASI Mobile Application Programming Interface, known as an API, a company can program mobile marketing services including mobile coupon delivery, mobile ticketing, mobile voting, polling, keywords, text2win, info-on-demand and more. The two-way messaging gateway utilizes either a shared shortcode or dedicated short code to power messaging via SMS (text messaging) and MMS (multi-media messaging) to users in the US.
“The time for companies to tap into the power of mobile is now. Over the last twelve months, we have seen a tremendous push by small and medium size businesses to adopt mobile marketing for their customers,” states Dave Geipel, Founder of QWASI, Inc. “With the ability to use our mobile marketing platform, a company of any size can now embrace mobile marketing for pennies a customer. We are seeing many new Fortune 1000 companies moving to dedicated short codes to support their business needs.” QWASI provides an easy short code search tool from its website.
Recent reliability and delivery issues for many companies using low-cost providers and second and third tier aggregators have mounted and have brought many new customers to QWASI. This has forced many corporate clients to find an alternative to low cost “bulk messaging” which often isn’t delivered to end users by wireless carriers. It requires a dedicated team to monitor campaigns and traffic to ensure maximum up time for their clients.
Mobile Marketing Center
QWASI recently released several new updates to its Mobile Marketing Center Platform. The Mobile Marketing Center is a self-service portal that allows companies to create, launch and manage their campaigns with relative ease. The Mobile Marketing Center is available to customers using a their own dedicated short code and works across multiple US aggregators. Mobile Marketing services available through the two-way SMS API include:
• SMS Auto Responders: drip marketing campaigns via text messaging to opt-in users.
• Info-on-Demand: information sent to opt-in users via custom Keywords. Capture opt-in users for future message blasts including email addresses.
• SMS Alerts and Blasts: send text messages to a subscriber lists. Keep customers informed of promotions, offers & events.
• Mobile Coupons: distribute coupons to cell phones of customers who have opted-in to receive your promotions. Track promotional code usage.
• Text-to-Win: Enable potential customers to text in a special keyword to instantly enter-to-win a prize.
• Text-to-Vote: Provide a poll or vote and gain valuable feedback – in real-time.
• Web Widgets: Build a subscriber list from web-widgets.
• Custom Applications: The Marketing Center API allows companies to build any custom mobile messaging application.
With twice as many users of SMS than email globally and over 200 Billion text messages sent every month in the United States, consumer brands continue to look for new, innovative campaigns to reach today’s mobile consumer. QWASI is also bringing two-way MMS to market in the US with innovative MMS Applications to allow end users to participate with brands using picture and video messaging. With a huge shift toward social marketing, QWASI is bringing the power of mobile and social together creating new engagement. And through an easy-to-use white label mobile marketing platform, launching campaigns and monitoring performance is now possible for any client with powered by their own short code.
ABOUT QWASI
QWASI, Inc. is a leading mobile and social communications and solutions provider of interactive applications for clients around the globe utilizing Social Messaging, SMS, MMS, Mobile Web and Apps. Through its Synchrosy® methodology, QWASI creates and implements mobile strategy for business, simplifying complex problems with mobile marketing, social messaging, mobile commerce, text ordering, mobile coupons, mobile chat, and customized interactive alerting for Fortune 1000 businesses.
