PHILADELPHIA, March 7, 2011 – QWASI, a leading mobile marketing and communications company providing cross-market interactive solutions, announced its Mobile Messaging API 2.1 for enterprises, agencies and brand marketers. By using the QWASI Mobile Application Programming Interface, known as an API, a company can program mobile marketing services including mobile coupon delivery, mobile ticketing, mobile voting, polling, keywords, text2win, info-on-demand and more. The two-way messaging gateway utilizes either a shared shortcode or dedicated short code to power messaging via SMS (text messaging) and MMS (multi-media messaging) to users in the US.

“The time for companies to tap into the power of mobile is now. Over the last twelve months, we have seen a tremendous push by small and medium size businesses to adopt mobile marketing for their customers,” states Dave Geipel, Founder of QWASI, Inc. “With the ability to use our mobile marketing platform, a company of any size can now embrace mobile marketing for pennies a customer. We are seeing many new Fortune 1000 companies moving to dedicated short codes to support their business needs.” QWASI provides an easy short code search tool from its website.

Recent reliability and delivery issues for many companies using low-cost providers and second and third tier aggregators have mounted and have brought many new customers to QWASI. This has forced many corporate clients to find an alternative to low cost “bulk messaging” which often isn’t delivered to end users by wireless carriers. It requires a dedicated team to monitor campaigns and traffic to ensure maximum up time for their clients.

Mobile Marketing Center
QWASI recently released several new updates to its Mobile Marketing Center Platform. The Mobile Marketing Center is a self-service portal that allows companies to create, launch and manage their campaigns with relative ease. The Mobile Marketing Center is available to customers using a their own dedicated short code and works across multiple US aggregators. Mobile Marketing services available through the two-way SMS API include:

• SMS Auto Responders: drip marketing campaigns via text messaging to opt-in users.

• Info-on-Demand: information sent to opt-in users via custom Keywords. Capture opt-in users for future message blasts including email addresses.

• SMS Alerts and Blasts: send text messages to a subscriber lists. Keep customers informed of promotions, offers & events.

• Mobile Coupons: distribute coupons to cell phones of customers who have opted-in to receive your promotions. Track promotional code usage.

• Text-to-Win: Enable potential customers to text in a special keyword to instantly enter-to-win a prize.

• Text-to-Vote: Provide a poll or vote and gain valuable feedback – in real-time.

• Web Widgets: Build a subscriber list from web-widgets.

• Custom Applications: The Marketing Center API allows companies to build any custom mobile messaging application.

With twice as many users of SMS than email globally and over 200 Billion text messages sent every month in the United States, consumer brands continue to look for new, innovative campaigns to reach today’s mobile consumer. QWASI is also bringing two-way MMS to market in the US with innovative MMS Applications to allow end users to participate with brands using picture and video messaging. With a huge shift toward social marketing, QWASI is bringing the power of mobile and social together creating new engagement. And through an easy-to-use white label mobile marketing platform, launching campaigns and monitoring performance is now possible for any client with powered by their own short code.

ABOUT QWASI
QWASI, Inc. is a leading mobile and social communications and solutions provider of interactive applications for clients around the globe utilizing Social Messaging, SMS, MMS, Mobile Web and Apps. Through its Synchrosy® methodology, QWASI creates and implements mobile strategy for business, simplifying complex problems with mobile marketing, social messaging, mobile commerce, text ordering, mobile coupons, mobile chat, and customized interactive alerting for Fortune 1000 businesses.

PRLog (Press Release) – Dec 28, 2010 – Texting has become the most powerful and effective communication tool in use today. There are more text messages sent each month than phone calls placed. With more than over 270 million mobile phones in the United States and 100 billion texts sent each month, text messaging has become the preferred form of communication for millions of consumers.

Recognizing this shift in consumer behavior, the Chicago Automobile Trade Association (CATA) has partnered with Text2Drive to harness the power of this communication channel throughout this year’s Chicago Auto Show. CATA will incorporate the Text2Drive Mobile Marketing platform to collect opt-in mobile numbers through campaigns that will be incorporated in the CATA’s promotional advertising campaigns leading up to the show. The innovative Text2Drive Platform will be used to drive show attendance and increase attendee’s participation by raising awareness and creating a “buzz” around special events, featured vehicles and show promotions.

“The best part about Text2Drive is that it provides multiple benefits to our attendees and exhibitors,” said Dave Sloan, president of CATA. “Not only can we leverage this technology to help us promote the show and use it throughout the show for marketing, our exhibitors can use it to uniquely promote their brands. Imagine someone at the show looking at the new Chevy Camaro and wanting more information, using Text2Drive they can immediately receive pictures and all the important information about the vehicle right to their phone.”

Text2Drive offers car shoppers a very quick, easy and hassle-free method of obtaining vehicle information without the need of the Internet on their phones. “According to Nielsen only 30-40% of consumers have Internet connectivity on their phones. Text2Drive allows car shoppers to search inventory, receive vehicle information including photos and special incentives, and communicate instantly with sellers via text messaging from their cell phones,” said Gregg Owen, CEO & Co-Founder of Text2Drive. “Text2Drive offers many compelling reasons for consumers to opt-in, resulting in our clients being able to create large mobile networks. Once the network is created we afford our clients the ability to easily collect, track, and organize this data so they can continue to remarket their products and services to interested consumers.”

In addition to the auto show campaign, the CATA has created an introductory Text2Drive program for their dealer members. This program provides tools for the dealer’s website while incorporating the Text2Drive online mobile number collection widget on Drivechicago.com.

ABOUT QWASI, Inc.
QWASI creates and implements mobile strategy. The company is a leading mobile communications and solutions provider of interactive applications for clients around the globe utilizing SMS / Text Messaging, MMS, Mobile Web, Apps and Social Networks. Specializing in custom enterprise solutions using its proprietary methodology, Synchrosy, QWASI makes complexity simple with turnkey solutions in Mobile Marketing, mCommerce, text ordering, mobile coupons, hyper-local mobile search, mobile chat, social chat, and customized alerting for Fortune 1000 businesses.

See also: Text2Drive Powers Mobile Marketing Campaign for the 2010 Chicago Auto Show

PHILADELPHIA, January 7, 2010 – QWASI Inc., one of the leading enterprise mobile marketing application companies providing interactive mobile solutions for the US mobile market and small and medium-sized businesses (the SMB market), announced today the official launch of the QWASI Mobile Marketing Center 2.0. With this release, it’s never been easier to build, manage and analyze mobile marketing campaigns through a self-managed online portal. Companies of any size can seize the opportunity of enterprise features that mobile marketing offers through the power of QWASI’s mobile marketing platform.

Create Interactive SMS and MMS Mobile Marketing Campaigns

With twice as many users of SMS than email globally and over 125 billion text messages sent every month in the United States, 45% of brands have already deployed text messaging campaigns, with a projection of 89% planned to go to market by 2010. There has never been a more important time to engage customers via the mobile communication channel. QWASI is committed to helping clients and companies navigate effectively through the mobile landscape as they reach SMB consumers on-the-go. The QWASI Mobile Marketing Center 2.0 now provides its clients with the platform that will help to launch their campaigns into the mobile marketing space and realize the power of mobile.

QWASI provides its clients with a variety of key services designed to better promote marketing campaigns with mobile services. With the ability to quickly set up interactive text messaging and mobile campaigns from any browser, QWASI gives its clients the power to control their own interactive mobile marketing solutions.

The QWASI Mobile Marketing Center 2.0 provides such popular features and new services including:

• SMS Auto Responders (NEW): Power drip marketing via text messaging to opt-in users.
• Info-on-Demand: Providing information via custom Keywords. Capture opt-in users for future message blasts including email addresses (NEW).
• Blasts / Alerts: Send text messages to subscribers. Keep customers informed of promotions, offers & events.
• Mobile Coupons: Distribute coupons to potential customers who have opted-in to receive your promotions. Track usage with Promo Codes (NEW).
• Text-to-Win: Enable potential customers to text in a special keyword to instantly enter-to-win a prize.
• Text-to-Vote: Have interested customers text to vote on a topic and provide real-time results.
• Ringtones, Wallpapers & Mobile Video: Deliver rich content to customers with MMS and mobile downloads.
• Website Widget: Build a subscriber list from web-widgets.
• Custom Applications: The Marketing Center API allows companies to build any custom mobile messaging application.

Use the Mobile Marketing Center to create a voting & polling campaign in seconds.

“Many of our new features in this release have been in use for QWASI enterprise clients. We’re now making them available to small and medium size companies to leverage the mobile channel,” states David Geipel, COO and Co-Founder of QWASI, Inc. “We enable companies to power a simple mobile campaign and provide them with tools that connect companies with their customers. We’ve seen an insurgence of companies desiring to utilize a short code to power one-to-one mobile messaging. With the Mobile Marketing Center API, we’re also enabling other companies to power highly interactive campaigns using the same API our platform uses. QWASI has been providing successful and cost effective mobile campaigns for over 5 years.”

Get real-time reports on user mobile marketing activity.

QWASI’s Mobile Marketing Center 2.0 also enables companies to white-label a powerful mobile marketing platform using a shared short code provisioned on wireless carriers including Alltel, AT&T, Boost, Centennial, Cellular One, Dobson, Immix, Nextel, Sprint, T-Mobile, Virgin, Verizon and other second and third tier carriers. The platform provides companies the ability to give their clients access to further provide control over their marketing campaigns. In addition, the service can be connected using a dedicated short code (vanity or random).

ABOUT QWASI
QWASI, Inc, is a leading mobile solutions provider of interactive applications for clients across the US utilizing SMS (text messaging), MMS, WAP and iPhone applications, QWASI makes complexity to simple with mobile marketing, mCommerce (mobile commerce), private label mobile search tools, click-to-chat, click-to-text, Mobile IM (MIM) applications, interactive property marketing services and customized alerting for Fortune 1000 businesses.

QWASI CONTACT
Patricia Scanlon, QWASI, 877-747-9274, patricia.scanlon @ qwasi.com