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80% of Small & Medium Sized Businesses Will Invest in Mobile Marketing This year as Main Street Goes Mobile.
August 8th, 2011
Main Street Goes Mobile - SMBs tag various media with mobile to promote their business
Main Street has gone mobile as it has slowly been adopting the latest new-media phenomenon – at an alarming rate. Research from Borrell Associates shows that that half of all SMBs look to to jump on the mobile marketing bandwagon this year – driving combined spending on mobile advertising and promotions (including the ever-popular “deals”) over $1.2 billion this year.
80% SMBs WILL INVEST IN 2011 IN MOBILE MARKETING
By the end of 2011, approximately eight in ten small and medium-sized businesses in the United States will invest in some form of mobile marketing. As the findings of the Main Street goes mobile survey reveals, 83% of respondents either plan to invest or already have invested a portion of their yearly marketing budget into the mobile channel. A majority of respondents admit that mobile marketing now captures at least 20% of their total marketing budget for the year.
MOBILE ADVERTISING
Local advertisers are on track to spend nearly $800 million this year on mobile advertising and more than $400 million on mobile promotions, including contests, coupons and deals. Forecasts have those numbers roughly doubling every year for the next five. If that occurs, local mobile marketing expenditures would surpass $18 billion for advertising and $4 billion for promotions –’more than Main Street businesses currently spend on traditional web-based advertising today’.
“It’s fascinating the way this is evolving, and that small businesses are getting on board so quickly with mobile,” Kip Cassino, author of the Main Street Goes Mobile report. “Historically the small guys wait until the technology gets cheaper and the roadmap is a little more clear; that’s how it was with online. These guys aren’t waiting. They’re plunging in, and for the most part they’re doing so without many metrics.”
The emergent popularity of “daily deals” is seen as a powerful if not primary source of inspiration behind the small business community’s escalating investment into mobile marketing and its myriad tools.
Read more: Main Street Goes Mobile report.
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