Blog
80% of Small & Medium Sized Businesses Will Invest in Mobile Marketing This year as Main Street Goes Mobile.
August 8th, 2011
Main Street has gone mobile as it has slowly been adopting the latest new-media phenomenon – at an alarming rate. Research from Borrell Associates shows that that half of all SMBs look to to jump on the mobile marketing bandwagon this year – driving combined spending on mobile advertising and promotions (including the ever-popular “deals”) [...]
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iPad Apps face Usability Challenges
June 1st, 2011
According to a new research study by the Nielsen Norman Group, they find iPad apps have, in the last year, become “less wacky,” but that many interfaces are still confusing for users and usability problems remain. Despite the implementation of new features such as back buttons, homepages, and more search functions, the researchers found that [...]
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Mobile Marketing, Mobile Messaging and Short Code Services
March 7th, 2011
Mobile Two-Way API 2.0 brings together SMS, MMS and Interactive Mobile Marketing. PHILADELPHIA, March 7, 2011 – QWASI, a leading mobile marketing and communications company providing cross-market interactive solutions, announced its Mobile Messaging API 2.1 for enterprises, agencies and brand marketers. By using the QWASI Mobile Application Programming Interface, known as an API, a company [...]
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Chicago Auto Show renews with Text2Drive for Mobile Marketing
December 28th, 2010
Recognizing this shift in consumer behavior, the Chicago Automobile Trade Association (CATA) has partnered with Text2Drive to harness the power of this communication channel throughout this year’s Chicago Auto Show. PRLog (Press Release) – Dec 28, 2010 – Texting has become the most powerful and effective communication tool in use today. There are more text [...]
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Mobile Video Usage Continues Climbing
December 9th, 2010
It’s not a mystery, but it is still of interest to those of us who watch trends: Mobile users steadily continue to discovery mobile video on their cell phones. A recent study by Nielsen shows that the number of mobile video users continued to grow along with their time spent watching video. However, the population [...]
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Mobile Messaging & Mobile Web before an App
April 5th, 2010
Everyday, we at QWASI are asked by many leading brands where mobile is moving and how they should embrace mobile marketing and mobile communication. We always have to ask a simple question: What are you doing today to reach today’s mobile consumer? The first reaction is either something like this: “Well, we’re starting to think [...]
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SMS & MMS Outlook Strong; Text Message Revenues Reaching $233B By 2014
February 2nd, 2010
Worldwide Messaging Revenues set to exceed USD 233 billion by 2014 According to a new research published by Portio Research called ‘Mobile Messaging Futures’ reveals that revenues for mobile messaging is expected to reach 233B By 2014. SMS and MMS usage continues to grow worldwide. The Mobile Messaging Futures report, focusing on the overall mobile [...]
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Mobile Marketing Center Lets Companies Reach On-The-Go Consumers In 2010
January 7th, 2010
QWASI updates its integrated mobile marketing platform to provide superior mobile marketing services to its clients. PHILADELPHIA, January 7, 2010 – QWASI Inc., one of the leading enterprise mobile marketing application companies providing interactive mobile solutions for the US mobile market and small and medium-sized businesses (the SMB market), announced today the official launch of [...]
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